Consumer Awareness is Required for EV to Develop into a Real Space

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Consumer Awareness 

Do you know that transportation is responsible for around 15% of global CO2 emissions and 9% in India? That accounts for a major contributor to Greenhouse Gases. As a result, there is environmental pressure on the countries to quickly move to sustainable alternatives. This can only be achieved when the nation’s population is abiding and corporating with the government. Therefore, it is the need of an hour that we spread awareness to our dear readers and work together to combat the climate risk. Let’s toast to sustainability as we increase consumer awareness with this set.

How will EVs help in fighting Greenhouse gases?

The main advantage of electric vehicles is the improvement in air quality they may bring to urban areas. Pure electric vehicles emit no carbon dioxide when driving because they have no tailpipe(the rear section of the exhaust pipe of a motor vehicle.) As a result, air pollution is greatly decreased.

Simply put, electric vehicles make our streets cleaner, improving the quality of life for bicycles and pedestrians in our towns and cities. Just one electric vehicle on the road can reduce CO2 emissions by 1.5 million grams annually on average. That equates to four roundtrip tickets from London to Barcelona.

What can the government do to spread awareness?

The stakeholders of electric vehicles like Federal, state, and local governments, and automakers are taking many actions to assist each other in removing obstacles to spread consumer awareness of electric vehicles.

Developing printed and online resources and tools, planning public gatherings and workshops, promoting electric vehicle awareness through the fleet and car-sharing services, creating action plans for electric vehicle readiness, carrying out highly visible technology demonstration projects, running social media marketing campaigns, and other things are all part of these communication efforts. Because many potential buyers generally have little or no awareness of what electric vehicles are, the advantages they offer, the models that are available, and the accompanying incentives, these actions are crucial.

What can a lack of consumer awareness result in?

  1. There is a general dearth of information and awareness concerning electric vehicles, according to a number of surveys. For instance, less than half of American consumers can name a specific make and model of a plug-in electric vehicle. Similar results were obtained in an IBM consumer study (Gyimesi & Viswanathan, 2011), which revealed that 45% of drivers had little to no knowledge of electric vehicles.
  2. Less than 95% of people are unaware of the incentives available to them. The central government offers national incentives on the purchase of EVs ranging from Rs. 15,000-20,000/- per kWh on different categories of vehicles. These come with added state incentives
  3. It is a proven fact the more we know about something, the more we are ready to adopt it in our daily lives. This goes true for electric vehicles as well there is a correlation between customer knowledge of electric vehicles and their willingness to buy one.
  4. Studies reveal a lack of familiarity with the new technology, ignorance of the incentives and models that are available, and erroneous assumptions about the potential financial benefits of lower fuel and maintenance costs. In general, consumers who have more knowledge or experience are more likely to place a higher value on electric vehicles, contemplate buying one in the future and be willing to pay more for the technology.
  5. Two-thirds of respondents in a poll of 21 U.S. cities (Krause, 2013) had misconceptions about the fundamental features of plug-in electric vehicles.

How can we bring consumer awareness?

Following the model that is adopted by developing countries. We can also work along the same lines and bring a change not tomorrow but today!

  1. Identify the following five parts of general information, cost comparison, public charger location, incentives, and model availability as unique aspects of electric car awareness that relate to information and tools. The majority of the markets have a variety of internet sources for information on electric vehicles that cover the majority of these possible information demands. For instance, websites in Norway (Elbil, 2016), the Netherlands (Nederland Elektrisch, 2016), British Columbia (Plug in BC, 2016), Québec (Hydro-Québec, 2016a; AVEQ, 2016; CAA, 2016), and many more countries have informational resources about electric vehicles. For the majority of the information that consumers require, some locations have a dedicated one-stop shop, such as the Go Ultra Low website in the United Kingdom (Go Ultra Low, 2016).
  2. We can provide further information on cost comparison tools for electric vehicles to detect the variations between regional educational materials. The top reason people choose electric vehicles, according to the findings of a survey of Californians who received incentives for buying them, is to save money on petrol, insurance, operating cost,s, etc(Williams & Johnson, 2016).
  3. We need to develop a massive public charging infrastructure so that people can indulge in the sales of e-vehicles on a large scale.
  4. Public events that occur frequently, like ride-and-drives and electric vehicle showcases, are good ways to get media attention and let people experience electric vehicles.
  5. The addition of electric vehicles to fleets both directly and indirectly enhances their use and exposes potential buyers to the vehicles more. The more you make things obvious, the more people are likely to adopt them.
  6. There is widespread support for formal education. Some countries have included youth education and professional development as a part of their Colleges and universities’ specialized certifications or degrees in electric vehicle technology. For example, Germany’s Regions of Display (Schaufenster) Tietge et al., Elektromobilitat, 2016b
    2016) offers assistance with schooling and instruction to people who wish to study electric vehicles.
  7. Giving awards and recognization to individuals, businesses, and enthusiasts who help in raising public awareness can be a big step in this direction.

In most areas, consumers who fall into the “innovator” and “early adopter” consumer categories have not yet embraced electric vehicles, which is still a new technology. Since electric vehicles are in their nascent stage in India and there are many hurdles in EV adoption, it can be difficult to advertise a new or innovative technology, but the correct consumer awareness can go a long way toward winning over the audience and coming closer to sustainability targets.

Read More:-Pravaig is making an off-road Make-In-India Electric SUV “Veer” for Indian Army

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