In a move set to reshape the electric vehicle (EV) landscape, Okaya Electric Vehicle is gearing up to launch three electric motorcycles and one scooter under its premium brand, Ferrato. Scheduled for launch by next month, the company aims to blend cutting-edge technology with sophisticated design and performance, promising to redefine innovation in the EV sector.
Commenting on the new brand, Dr. Anshul Gupta, Managing Director of Okaya Electric Vehicles, said,
“Ferrato’s establishment aims to provide a premium experience to consumers and marks a significant milestone for Okaya EV as we continue to expand our footprint in the sustainable mobility landscape. With a dedicated team overseeing sales, customer operations, and service centers, we plan to establish over 100+ partners for Ferrato, focusing on positioning it as a premier choice for discerning riders seeking the perfect fusion of passion and performance.”
Sneak Peek at What’s Coming
Ferrato has provided a teaser of its upcoming launches, hinting at a lineup characterized by advanced technology and refined aesthetics. While specific specifications and features remain under wraps, the teasers suggest a departure from conventional EV design, with a focus on striking visuals and enhanced performance capabilities. Expectations are high for models that will make a lasting impression in the premium EV market.
Exclusive Network and Service Excellence
To ensure an exceptional ownership experience, Ferrato will operate within a dedicated network nested within Okaya’s extensive dealer infrastructure. This strategic approach underscores the brand’s commitment to providing customers with exclusive access to its premium models, complemented by unparalleled service standards. By maintaining a separate network, Ferrato aims to offer personalized attention to each customer, fostering brand loyalty and satisfaction while elevating the overall ownership journey.
ABOUT OKAYA EV
New Delhi-based Okaya Electric Vehicles (Okaya EV) offers a comprehensive range of EV solutions including electric two-wheelers, EV chargers, and battery-swapping stations. The parent company, Okaya Group, has been a significant figure in battery manufacturing in India for over four decades. With a wide reach, Okaya serves over 130 million customers across 461,000 locations in 42 countries and five continents. In line with its Corporate Social Responsibility (CSR) initiatives, Okaya has implemented Environmental Management and Environmental Policy Systems. Okaya EV’s venture into the electric vehicle segment aims to provide affordable, sustainable, and eco-friendly transport options through its lineup of zero-emission electric two-wheelers.
