Pure EV, an electric two-wheeler manufacturer based in India, has announced a strategic partnership with Pragmatic Design Solutions (PDSL) from the UK. The collaboration aims to address the evolving needs of consumers in both domestic and international markets. The partners have outlined a roadmap to develop a high-performance electric two-wheeler using solid-state battery technology.
Rohit Vadera, CEO, of Pure EV, said,
Having tasted success in the electric two-wheeler commuter segment, Pure is excited to be entering the premium scooter segment. By joining forces with PDSL UK, we are poised to unlock new opportunities and bring to market products that not only meet but exceed the expectations of our customers. We aim to develop a premium product in every aspect that would be accepted in India and selected countries in the international market, and a JV with PDSL is the right step toward achieving this goal.
Establishment of Joint Venture
The joint venture will be established at the Coventry University Technology Park in the UK, a renowned global automotive and EV technology hub. This strategic location will facilitate the development and production processes, leveraging the expertise available in the region. The collaboration signifies a significant investment commitment, with up to $50 million (approximately Rs 416 crore) earmarked for this venture.
Combining Expertise for Innovation
Pure EV brings to the table its expertise in battery technology and electric vehicle design, complemented by PDSL’s distinguished engineering services. Together, they aim to onboard global supply chain partners and establish a robust distribution network. The product resulting from this partnership is expected to feature cutting-edge battery technology, a dynamic powertrain, and advanced software functionalities.
Development and Launch Plans
The development phase for the new electric two-wheeler has already commenced, with plans for a market launch set for early 2025. This timeline aligns with the growing demand for electric mobility solutions globally, offering consumers an innovative and sustainable alternative for commuting and transportation.
PDSL’s Track Record and Clientele
According to Pure EV, PDSL has a track record of delivering leading-edge engineering and digital technology solutions since 2010. Their clientele includes prominent OEMs such as Jaguar Land Rover, Aston Martin, Volkswagen, Bentley, Lotus, McLaren, Rivian, VInFast, Polestar, Volta Trucks, Panasonic, and LG. This rich experience and industry insight will undoubtedly contribute to the joint venture’s success.
FINAL THOUGHTS
The partnership between Pure EV and Pragmatic Design Solutions is set to bring significant advancements to the electric vehicle industry. By combining Pure EV’s electric vehicle design expertise with PDSL’s engineering capabilities, the collaboration aims to develop high-performance electric two-wheelers. Using solid-state battery technology, known for its improved energy efficiency and safety, these vehicles will offer longer range, quicker charging, and increased durability. This joint effort is expected to push the boundaries of electric vehicle innovation, making eco-friendly transportation more practical and appealing to consumers globally.
