Mercedes-Benz India is making a strong push towards electric vehicles (EVs) as the demand for zero-emission cars in the country gains momentum. The luxury automaker aims to double its EV portfolio by adding four more models within the next 8-12 months, bringing its total to eight. This move comes as the company looks to grow its sales figures in India, which saw a remarkable 41% increase in 2022. With plans to launch 10 new models in 2023, EVs will play a significant role in the company’s product offensive.
Statement by Head of Region Overseas
Matthias Luehrs, head of Region Overseas at Mercedes-Benz AG, stated that the automaker is pleased with the development of EVs in India, and expects 25% of its total sales to come from EVs within the next four years. While the company is moving towards an all-electric future by 2030-2032, Luehrs noted that Mercedes-Benz will remain flexible to cater to markets that may still require internal combustion engine (ICE) cars.
India is an important market for Mercedes-Benz, accounting for 20% of the German luxury carmaker’s overall sales. As the largest market with a completely knocked down plant anywhere in the world, the country is key to the automaker’s future growth plans. Luehrs expects India to be among the top three markets in terms of growth rate this year, indicating that the country’s demand for luxury cars, including EVs, is on the rise.
India and other foreign EV makers
As India’s push towards EVs gathers pace, other luxury carmakers are also gearing up to introduce more electric models to their portfolios. This trend is likely to accelerate as the Indian government is offering incentives to both carmakers and consumers to drive the adoption of EVs. With the EV market in India poised for strong growth in the coming years, it will be interesting to see which automakers emerge as leaders in this space.
The move towards EVs is not just a trend in India, but a global shift towards sustainable mobility. As the world looks to combat climate change, automakers have a vital role to play in reducing carbon emissions. Mercedes-Benz’s push towards EVs in India is a positive step towards this goal.