At the 2024 Consumer Electronics Show (CES) in Las Vegas, Kia unveiled its future strategy, Platform Beyond Vehicle (PBV). The PBV initiative is set to kick off with the introduction of a modular vehicle, as previewed by the Kia Concept PV5. This marks a significant step in revolutionizing the mobility industry and aligns with Hyundai Motor Group’s broader goals in robotics, Advanced Air Mobility (AAM), and autonomous driving. Kia PBVs, positioned as a total mobility solution, integrate purpose-built Electric Vehicles (EVs) with cutting-edge software based on the Hyundai Motor Group’s software-to-everything (SDx) strategy. Operating as a Platform Beyond Vehicle, Kia PBVs aim to redefine space, offering advanced, customized interiors that grant unparalleled freedom and flexibility, fostering new business opportunities and lifestyles.
Kia’s PBV business launch signifies a dedication to diverse, customized vehicle offerings, aiming to address mobility challenges faced by individuals and organizations with limited transportation options. The innovative approach aims to overcome existing industry restrictions, providing tailored solutions.
The brand’s PBV roadmap, is divided into three distinct phases which are as follows:
In the initial phase, Kia will launch the PV5, a versatile EV designed for hailing, delivery, and utilities, offering conversion flexibility for various customer requirements. Improved data connectivity facilitates seamless operation of multiple vehicles as a software-defined fleet. This evolution of tailored business fleets and PBV-specific solutions translates to reduced downtime and improved cost-effectiveness.