Hero MotoCorp has registered a sub-brand of the company as Vida Electric Motorcycle, and the company will launch its new upcoming electric scooter under the sub-brand named Vida Electric.
Hero MotoCorp cannot use the ‘Hero’ brand for its upcoming Electric Vehicles as Hero Electric, a separate EV manufacturing unit holds exclusive rights for the brand in the EV segment.
The Company has registered the trade an all-new sub-brand under which they will sell their range of upcoming electric scooters and motorcycles in India.
Now, Hero MotoCorp has registered several names with the name “VIDA”. The names are Vida Motocorp, Vida Motorcycle, Vida Scooter, Vida Electric, Vida EV, and Vida Mobility.
Hero MotoCorp Registered VIDA Electric sub-Brand
The new Hero MotoCorp electric scooter is ready for launch by March 2022 – designed and developed at the company’s R&D center in Jaipur, Rajasthan