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Hyundai, a major player in the global automotive industry, announces a monumental investment plan exceeding $50 billion in South Korea by 2026. This strategic move is geared towards bolstering the development and production of electric vehicles (EVs) and solidifying the country’s position in the EV market.

Strategic Thrust Towards Electric Mobility

With the global automotive landscape undergoing a paradigm shift towards electric mobility, Hyundai, along with its affiliate Kia, aims to ramp up its presence in the EV segment. Despite being the world’s third-largest automaker by sales, Hyundai acknowledges its lag behind competitors like Tesla and Chinese firm BYD in the EV sector.

Ambitious EV Production Targets

Under the ambitious plan, Hyundai plans to create 80,000 jobs in South Korea and establish three new EV factories. This initiative aims to significantly increase annual EV production in the country to 1.51 million units by 2030, demonstrating Hyundai’s commitment to driving innovation and creating economic opportunities.

Comprehensive EV Strategy and Environmental Concerns

Hyundai’s EV strategy encompasses investments in infrastructure, software, battery technology, and autonomous driving. However, concerns have been raised regarding the surge in sales of gas-guzzling sport utility vehicles (SUVs), which offset the climate gains from the transition to EVs. A Greenpeace report highlighted Hyundai-Kia’s SUV sales increases of over 150 percent in the past decade, urging Hyundai to prioritize the reduction of SUV sales to mitigate environmental impact.

By adhering to this strategic roadmap, Hyundai endeavors to strengthen its competitiveness, drive innovation, and contribute to the global transition towards sustainable transportation solutions.


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