Montra Electric, the clean mobility brand from the prestigious Murugappa Group, has launched the All-New Super Auto, a next-generation electric passenger three-wheeler designed to redefine performance, comfort, and respect for India’s hardworking auto driver community.
A Tribute to Drivers: “Aap Ke Liye – Izzat Se”
Under its new campaign “Aap Ke Liye – Izzat Se”, Montra Electric celebrates the resilience and pride of India’s auto drivers — the unsung heroes who keep cities moving.
The campaign is a heartfelt acknowledgment of their contribution to urban mobility and their role in advancing clean transportation.
“The All-New Super Auto reflects our engineering focus on comfort, safety, and durability, while keeping affordability intact,” said Mr. Deependra Sharma, CEO (Designate), Montra Electric Last Mile (TI Clean Mobility). “Our campaign ‘Aap Ke Liye – Izzat Se’ is our message of respect to the driver community — built for their hard work, earnings, convenience, and dreams.”
Smarter, Stronger, and Safer
Building on the success of its predecessor, the new Super Auto brings meaningful upgrades that directly enhance driver experience and reliability on the road.
Key highlights include:
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Best-in-class LED headlights for improved visibility and road presence, even in low-light conditions.
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Radial tubeless tyres for enhanced grip, stability, and reduced maintenance costs.
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Re-engineered suspension system offering smoother rides on challenging urban terrains.
Inside, every detail is fine-tuned based on real driver insights — delivering a superior, more comfortable on-road experience.
Connected Performance, Powered by ‘1M’ Platform
The Super Auto is now integrated with Montra Electric’s in-house developed “One Montra Electric” (1M) connected platform, which provides real-time access to:
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Vehicle performance analytics
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Nearby charging stations
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Digital convenience features
Drivers can now stay connected and informed, ensuring maximum uptime and smarter fleet operations.
Range, Reliability & Reach
With a proven on-road range of 160 km per charge, the Super Auto combines strong performance with cost efficiency.
It’s backed by Montra Electric’s growing 3S (Sales, Service, Spares) network across 120+ markets and a fleet presence of over 13,000 vehicles across India.
The Super Auto continues to deliver on its promise of low total cost of ownership while setting new benchmarks for reliability in the electric three-wheeler category.
Style Meets Substance
In addition to its core color palette of White, Blue, and Green, Montra Electric has also introduced a sporty Black Edition with dynamic decals. The vehicle is attractively priced at ₹3,79,500 (Ex-showroom, post subsidy), offering advanced features without increasing cost.
A Legacy of Innovation
Montra Electric operates under TI Clean Mobility Private Limited, part of the Murugappa Group — one of India’s most trusted industrial conglomerates with a 125-year legacy. The company’s growing EV portfolio includes:
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RHINO: India’s first 55-ton electric truck trailer
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EVIATOR: 3.5-ton small commercial electric vehicle
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SUPER AUTO: Last-mile passenger vehicle
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SUPER CARGO: Delivery-focused three-wheeler
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E-27: India’s first electric tractor
Together, these products underline Montra Electric’s commitment to cleaner, smarter, and more efficient transportation.
About Montra Electric
Montra Electric is the clean mobility brand of Murugappa Group’s TI Clean Mobility Private Limited, dedicated to building sustainable and high-performance electric vehicles across multiple segments — from last-mile solutions to heavy commercial vehicles.
Visit: www.montraelectric.com
About Murugappa Group
With revenues of over ₹90,000 crore, the Murugappa Group spans industries including agriculture, engineering, and financial services.
Guided by its core values — Integrity, Passion, Quality, Respect, and Responsibility — the Group’s 10 listed companies include renowned names like Tube Investments of India, Cholamandalam Finance, Coromandel International, and CG Power.
