The Indian electric car market has witnessed significant growth in recent months, with sales numbers reflecting a shift toward electric mobility. Traditionally, Tata Motors has led the EV segment in India, consistently topping the sales charts each month.
However, October 2024 marked a surprising change, as the MG Windsor EV dethroned Tata’s electric offerings to become India’s Top-selling electric car.
In that month alone, JSW MG Motor India sold an impressive 3,116 units of Windsor EV, capturing around 30% of the country’s total passenger EV sales.
In October 2024, JSW MG Motor India achieved a milestone in sales, with a 31% increase compared to the previous year.
The company recorded its highest-ever monthly sales, totaling 7,045 units, bolstered primarily by its New Energy Vehicle (NEV) lineup.
This category, which includes the Windsor EV, accounted for 70% of MG’s total sales, underscoring the growing consumer interest in sustainable and eco-friendly mobility solutions offered by the company.
Let us see what has made the MG Windsor EV the top-selling Electric Car in India.
The Unique Design of the MG Windsor EV
The MG Windsor blends the rugged practicality of an SUV with the sleek comfort of a sedan, designed with an aerodynamic structure that enhances both performance and efficiency. This electric car’s spacious interior offers ample room for passengers, prioritizing comfort and safety with advanced technology features.
Built on a dedicated ‘Pure EV Platform,’ the Windsor boasts a certified range of 332 km per charge, making it a practical choice for urban and suburban commuters alike.
Interior Features of MG Windsor EV
Inside the Windsor, comfort is a key feature, highlighted by Aero Lounge seats that recline up to 135°, along with a spacious 604-litre boot.
The vehicle’s IP67-rated 38kWh battery enhances durability, while the four driving modes—Eco+, Eco, Normal, and Sport—cater to a range of driving preferences.
With a generous 2700 mm wheelbase and an Infinity View Glass Roof, Windsor’s interior design combines openness with comfort, creating a welcoming space for both driver and passengers.
Immersive sound can be experienced with a nine-speaker system that includes four speakers, four tweeters, and a subwoofer for deep, powerful audio.
Specifications of the MG Windsor EV
The MG Windsor EV has three variants the Windsor EV EXCITE, Windsor EV EXCLUSIVE, and Windsor EV Essence. Here are the key details of all the variants of MG Windsor EV:
| Specifications | Windsor EV |
|---|
| Battery Capacity | 38 kWh |
| Range | 332 km |
| Charge Time (0-80%) | 55 minutes* (50 kW) |
| Electric Motor Type | Permanent Magnet Synchronous Motor |
| Max Power | 136 PS / 100 kW |
| Max Torque | 200 Nm |
| Transmission | Automatic |
| Estimated Charge Time (0-100%) [3.3 kW] | 13.8 hr |
| Estimated Charge Time (0-100%) [7.4 kW] | 6.5 hr |
| Maximum Fast Charging Capability | 45 kW |
| Boot Space | 604 L |
Smart Connectivity and Infotainment Features
Windsor’s technology-focused interior includes the MG-Jio Innovative Connectivity Platform (ICP), providing more than 100 voice-activated commands in various Indian languages. This system enables users to control core functions and infotainment features with ease.
A 15.6-inch Grandview Touch Display integrates navigation, entertainment, and smart systems, delivering an intuitive user experience.
Over 80 connected features, from real-time navigation to remote control, elevate convenience and safety. For added safety, there are 6 Airbags (DUAL FRONT, SIDE & CURTAIN)
Variants and Color Options
Available in three variants—Excite, Exclusive, and Essence—the MG Windsor caters to different preferences and needs. It also comes in four distinctive color choices: Starburst Black, Pearl White, Clay Beige, and Turquoise Green, allowing customers to select a shade that best suits their style.
The Windsor’s customizable options, combined with its advanced technology and spacious interior, make it a competitive player in India’s growing EV market.
Pricing Options and Battery as a Service (BaaS) Program
The MG Windsor EV is competitively priced, starting at INR 13,49,800 (ex-showroom) and going up to ₹ 15,49,800.
Currently, the Windsor EV is available under an innovative Battery as a Service (BaaS) program at a base cost of INR 9.99 lakhs, where customers pay a rental rate of INR 3.5 per kilometer. The cost goes up to Rs ₹11 99 800.
This program is applicable for the first 10,000 bookings and deliveries on or before 31st December 2024.
This program offers flexibility and affordability, allowing buyers to access the Windsor at a lower upfront price and manage their battery expenses based on actual usage.
