Based on the Honda Elevate platform, this EV will debut under a new name and design, showcasing Honda’s ambitious approach to the Indian electric vehicle market.
This move marks a critical step in Honda’s broader strategy to increase its electrified vehicle lineup globally.
Honda is gearing up to introduce three electrified vehicles between 2026 and 2027.
These include the Elevate-based battery-electric vehicle (BEV) and two additional models, which will be either hybrids or full-electric vehicles.
According to Honda Cars India President and CEO Takuya Tsumura, these launches align with the company’s global policy to boost the presence of electrified vehicles.
The upcoming Asian Compact Electric (ACE) project, developed from the Elevate platform, is expected to play a key role in Honda’s strategy, with 50-70% of its production earmarked for exports to markets like Japan.
By 2026, Honda will face stiff competition from established and emerging players in India’s EV market. Brands like Tata Motors, MG, and Mahindra have already secured a significant lead, while Hyundai, Maruti Suzuki, and Toyota are set to launch mid-size electric SUVs in 2025.
Honda’s entry into this space underscores the brand’s need to accelerate its electrification efforts and carve out a competitive edge in a rapidly evolving segment.
Honda’s hybrid offerings, starting with the City Hybrid, have not gained widespread traction in India. However, the company acknowledges the need to prioritize EVs over strong hybrids as CAFÉ 3 norms take effect in 2027. read more: Top 6 Honda’s Upcoming Electric Cars, will be Launched by 2027.
The Elevate-based EV represents Honda’s first step toward this shift, while future hybrid models remain a part of its diversified strategy. Strong hybrids are viewed as relevant in the current context of India’s automobile industry, though their role will likely diminish as EV adoption increases.
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