Euler Motors Launches NEO HiRANGE Electric Auto starting at ₹3.09L

This article is the latest updated as of August 28, 2025

Euler Motors, one of India’s leading electric commercial vehicle makers, has announced its foray into the commercial passenger mobility category with a new brand, ‘NEO by Euler’.

Marking this expansion, the company has launched its first product under the umbrella – the NEO HiRANGE, an electric three-wheeler auto-rickshaw, priced at an introductory ₹3,09,999.

The move reflects Euler Motors’ ambition to broaden its EV portfolio beyond cargo vehicles and cater to the rapidly growing demand for sustainable passenger transport in India’s cities.

Why ‘NEO by Euler’ Matters

Auto-rickshaws are central to India’s urban commute, accounting for nearly 20% of daily transport trips in cities like Delhi, Mumbai, and Bengaluru. Despite their importance, the segment has long struggled with issues around reliability, range, durability, and maintenance.

Euler Motors aims to address these gaps with ‘NEO by Euler’, designed after two years of R&D and feedback from 10,000+ auto-rickshaw drivers. The company says the NEO range delivers higher uptime, predictable performance, and cost efficiency – all critical for daily wage drivers.

According to Saurav Kumar, Founder and CEO of Euler Motors,

“Drivers face challenges every day – from long fuel queues and high maintenance costs to passenger discomfort and low savings. With ‘NEO by Euler’, we have built a no-compromise EV that offers the highest range in a single charge, reliable earnings for drivers, and better comfort for passengers.”

Product Line-up and Features

The NEO HiRANGE will be available in three variants:

• NEO HiRANGE MAXX

• NEO HiRANGE PLUS

• NEO HiRANGE

Key Highlights

• Range: Up to 200+ km real-world range on a single charge

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• Charging Time: 10% to 80% in 3.25 hours

• Performance: 65 Nm torque, hill-assist, and skateboard chassis for stability

• Technology: In-house electronics with real-time diagnostics

• Safety & Assurance: Anti-theft GPS, up to 6 years/1.75 lakh km warranty

The top-end MAXX variant comes with a 13.44 kWh battery pack and delivers an ARAI-certified 261 km range – one of the highest in its category.

Target Customers and Rollout

The brand is designed to serve a wide spectrum of users, including:

• First-time EV buyers

• Ride-hailing app drivers

• Fleet operators

• Self-employed owners

Over the next 3–4 months, Euler Motors plans to roll out the NEO passenger EVs across 50 Indian cities, strengthening its nationwide presence.

NEO HiRANGE Electric Auto – Technical Specifications

About Euler Motors

Founded in 2018 and headquartered in Delhi, Euler Motors has established itself as a key player in India’s electric cargo vehicle segment. The company is focused on innovative EV solutions for both retail and institutional clients and has won multiple industry awards, including the Apollo Awards (2022) and Businessworld Auto World 40 Under 40 Winners.

With the launch of ‘NEO by Euler’, the company is now positioned to transform passenger EV mobility in India – city by city, fleet by fleet, and ride by ride.

For more details, visit www.eulermotors.com