Future of Luxury EVs: Maybach’s Bold Entry into India’s Electric Car Market

In an exclusive conversation between Santosh Iyer, MD & CEO of Mercedes-Benz India Pvt. Ltd., and Karishma Asoodani, a journalist at India Today, the future of luxury electric vehicles (EVs) took centre stage.

The discussion highlighted the debut of Mercedes-Maybach’s first-ever electric SUV, the EQS 680, and the brand’s broader vision for sustainable mobility in the ultra-luxury segment.

The Maybach EQS 680 SUV: A New Era of Luxury EVs

Maybach, synonymous with opulence and exclusivity, has now entered the electric revolution with the EQS 680 SUV. The model retains Maybach’s signature comfort, ultra-premium interiors, and cutting-edge technology while embracing an all-electric powertrain.

Iyer emphasized that the EQS 680 SUV is crafted for customers prioritising silent, smooth, and ultra-luxurious mobility. With premium materials, bespoke customization, and the latest in EV battery technology, Maybach aims to redefine electric luxury.

Maybach’s EV Roadmap: What’s Next?

While Mercedes-Benz has made significant strides in electrification, Iyer clarified that there are no immediate plans to introduce additional Maybach EVs in India beyond the EQS SUV. However, the company remains committed to Mercedes-Benz’s global ambition of achieving a net carbon-neutral car fleet by 2039.

For now, the focus remains on expanding the luxury EV ecosystem with the Mercedes-Benz EQ lineup, ensuring that customers experience the best performance and sustainability.

The Future of Luxury EVs: Will Maybach Dominate?

With the launch of the Maybach EQS 680 SUV, Mercedes-Maybach has set the foundation for the ultra-luxury EV market. The transition to high-end electric mobility is a clear sign that even the most premium automotive brands are adapting to a zero-emission future.

As luxury car buyers demand a blend of performance, comfort, and sustainability, Maybach’s latest step into the EV space marks a significant milestone. The coming years will determine whether Maybach continues to expand its electric portfolio—potentially introducing new sedans or SUVs—to cater to the evolving market demands.

For now, the EQS 680 SUV stands as the flagship of ultra-luxury electric mobility, paving the way for the future of high-end electric automobiles.

Will India See More Electric Maybachs?

In response to the question “Will India See More Electric Maybachs?”, Santosh Iyer clarified that there are no immediate plans to introduce additional Maybach EVs beyond the EQS 680 SUV.

He emphasized that while Mercedes-Benz is committed to expanding its electric vehicle lineup, the Maybach brand remains highly exclusive and niche. The introduction of new electric Maybach models in India will largely depend on market demand, customer preferences, and infrastructure development.

For now, the focus remains on strengthening the Mercedes-Benz EQ lineup and ensuring that Indian luxury car buyers get the best blend of performance, comfort, and sustainability in the existing models.