The Indian E4W Industry continues its upward growth trajectory, witnessing notable growth and escalating competition alongside significant shifts in market dynamics this month as well.
In May 2025, the electric four-wheeler segment showed remarkable YoY growth, reflecting the increasing adoption of EV cars in the country.
According to Vahan Data, the segment recorded 12,210 units of retail sales and reflected a strong YoY growth of 53% in May 2025. The new month brought a significant increase in sales over the previous year, marking a strong month for major EV manufacturers.
However, on a month-over-month basis, the segment experienced a decline, with sales figures falling from 13,118 in the last month to 12,210 units in May 2025, reflecting a negative MoM growth of 7%.
Tata Motors, the longstanding electric four-wheeler leader, continued to dominate the market in May 2025 and maintained market leadership, followed by MG Motors and Mahindra.
Tata Motors continues to lead the E4W market in May 2025 with a sales figure of 4,326 units.
JSW MG Motors retained second place with a sales figure of 3,737 units, followed by Mahindra and Mahindra in third place with 2,605 units.
Hyundai Motors holds the fourth position with a sales figure of 601 units while BYD India Pvt Ltd secured the fifth position with a sales of 493 units.
The Top Three electric four-wheeler OEMs- Tata Motors, JSW MG Motors and Mahindra & Mahindra, were engaged in an intense conflict in May 2025 and together accounted for 87.3% of the total electric four-wheelers sold in May all combined, representing their dominance in the rapidly growing Indian electric two-wheeler market.
Such a massive combined market share highlights the steady growth of key players whilst representing challenges for new and upcoming players.
| Rank | EV Maker | May ’25 | May ’24 | % Change |
|---|---|---|---|---|
| 1 | Tata Motors | 4,371 | 5,305 | -18% |
| 2 | JSW MG Motor | 3,808 | 1,502 | 153% |
| 3 | Mahindra & Mahindra | 2,648 | 522 | 407% |
| 4 | Hyundai Motor India | 609 | 103 | 491% |
| 5 | BYD India | 494 | 177 | 179% |
| 6 | BMW India | 175 | 74 | 136% |
| 7 | PCA Auto (Citroën) | 123 | 87 | 41% |
| 8 | Mercedes-Benz | 88 | 64 | 38% |
| 9 | Volvo Auto India | 33 | 42 | -21% |
| 10 | Kia India | 28 | 22 | 27% |
| Total | 12,377 | 7,903 | 57% |
Now, let’s take a closer look at the top 5 original equipment manufacturers (OEMs) in the electric four-wheeler industry for May 2025.
Tata Motors continues to retain its first position in the electric four-wheeler market leader board in May 2025 as well.
The company reported a slight decrease in retail sales, with sales figures falling to 4,327 units in May compared to 4,725 units in April 2025. This decrease resulted in a month-over-month growth rate of -8.4%, leading the brand to secure a market share of 35.4%.
Despite leading the monthly sales leaderboard, Tata Motors experienced negative year-over-year growth of -19%, with sales figures falling to 4,327 units compared to 5,049 units in May 2024, highlighting that its growth has slowed down compared to the previous year. Read more here Top 10 Electric Car Companies In India By Market Share In 2025.
In a surprising turn of events, JSW MG Motors failed to overtake Tata Motors by just 606 units. It is right on track to catch up and will further solidify its position at the top of the E4W leaderboard in the country once it closes in.
The brand retained its second position on the market leaderboard in May 2025, with a sales figure of 3,732 units.
The company reported an increase in retail sales, with sales figures rising to 3,732 units this May compared to 3,706 units in April 2025. This increase resulted in a month-over-month growth of 0.83%.
However, JSW MG Windsor EV remains amongst the best-selling electric cars in the country during the month. This performance helped the brand in gaining ground and securing a market share of 30.6%.
MG Motors also experienced an exceptional year-over-year growth of 147%, with sales figures rising to 3,732 units compared to 1,513 units in May 2024 highlighting the company’s expanding presence in the Indian EV segment.
Mahindra and Mahindra continue to maintain its third spot on the market leader board in May 2025 as well.
The company sold 2,605 electric vehicles in May 2025, which is a slight decrease from the 3,214 units sold in April 2025. This decline resulted in the company achieving a negative month-on-month growth of 18.9%.
Mahindra achieved notable sales figures compared to others in the category, reflecting the brand’s strong momentum and growing prominence in the segment. Mahindra’s BE 6 and XEV 9E continued to be amongst the best-selling electric cars in the country during the month. This performance helped the brand in gaining traction and securing a market share of 21.3%.
Mahindra also experienced a significant year-over-year growth of 338%, with sales figures rising to 2,604 units compared to 594 units in May 2024. This surge in sales figures highlights the brand’s expanding presence in the Indian E4W segment.
Hyundai Motors maintained the fourth spot in the monthly sales leaderboard with sales figure of 601 units in May 2025.
The company had a fall from the 736 units sold in April 2025, reflecting a -18.3% month-on-month growth and a market share of 5%.
Hyundai Motors experienced an impressive year-over-year growth of 103%, indicating the brand’s expanding presence in the Indian E4W market. Upcoming launches are anticipated to improve Hyundai’s market position further.
BYD secured the fifth position in the market leaderboard this month.
The brand reported retail sales of 493 units in May 2025, a slight increase from the 374 units sold in April 2025. This increase represents a month-on-month growth of 31.8% and a market share of 4%.
BYD also experienced a significant year-over-year growth of 177%, indicating the brand’s growing presence in the country.
The Sales data for Electric Four Wheelers in the month of May reflects a competitive as well as a maturing market in the country.
The electric four-wheeler market witnessed a change in market dynamics as well as conflict in May 2025, with Tata Motors’s market share falling to 35.4%, whilst JSW MG Motors and Mahindra battled closely to claim market leadership at 30% and 21%.
Once dominated by Tata Motors, the electric four-wheeler segment has undergone a major shift in market dynamics recently.
Even while Tata Motors continues to lead the E4W segment, key players like JSW MG Motors and Mahindra are soon going to close the gap, intensifying the competition further.
With strong demand for electric vehicles, both brands are capitalizing on their launches and experiencing significant growth, catching up with Tata Motors. This is driving the E4W segment towards a much more competitive and dynamic future.
Despite Tata’s longstanding dominance in the segment, its overall sales figures and market share have been recently dropping, falling from a previous high of 61% to almost 35% this May
This shift signals increasing competition from other competitors like JSW MG Motors, Mahindra and Mahindra, BYD, Citroen, Hyundai, etc whose consistently improving sales figures and market shares hint at a potentially tighter conflict as the year advances.
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