India’s electric four-wheeler (E4W) market accelerated further in August 2025, crossing 17,000 monthly sales for the first time this year and posting a remarkable 155% year-on-year growth.
The momentum is no longer just about volume highs—it’s about shifting market dynamics, as Tata Motors’ dominance continues to shrink while MG Motor India and Mahindra & Mahindra rapidly gain ground.
Together, the top three brands now account for nearly nine out of every ten EVs sold in the country.
Tata Motors once again led the market in August 2025, followed by MG Motor and Mahindra & Mahindra. Hyundai entered the top four, overtaking BYD India.
Tata Motors: 7,088 units
MG Motor India: 4,759 units
Mahindra & Mahindra: 3,495 units
Hyundai Motor India: 584 units
BYD India: 447 units
In the luxury segment, BMW India maintained its lead with 362 units, followed by Mercedes-Benz (77 units) and Volvo Auto India (16 units).
The top three electric carmakers in August 2025 were Tata Motors, MG Motor India, and Mahindra & Mahindra, together accounting for 88.7% of the total market share.
Tata Motors held a 40.98% share but saw a drop from 64.68% last year.
MG Motor India captured 27.51%, nearly 6 percentage points higher than a year ago.
Mahindra & Mahindra surged to 20.20%, a massive leap from just 4.96% in August 2024.
This reflects the fast-changing competitive balance, where Tata’s once overwhelming lead is now being steadily challenged.
| Brand | Aug ‘25 | Aug ‘24 | YoY Growth | Market Share (Aug ‘25) |
|---|---|---|---|---|
| Tata Motors | 7,088 | 4,390 | +61% | 40.98% |
| MG Motor India | 4,759 | 1,437 | +231% | 27.51% |
| Mahindra & Mahindra | 3,495 | 337 | +937% | 20.20% |
| Hyundai Motor India | 584 | 42 | +1290% | 3.37% |
| BYD India | 447 | 227 | +97% | 2.58% |
| Kia India | 441 | 20 | +2105% | 2.54% |
| BMW India | 362 | 71 | +410% | 2.09% |
| Mercedes-Benz | 77 | 53 | +45% | 0.44% |
| PCA Auto India | 20 | 162 | -88% | 0.12% |
| Volvo Auto India | 16 | 33 | -52% | 0.09% |
Total Retail Sales: 17,298 units
Source: Vahan Dashboard, September 1, 2025
Tata Motors led with 7,088 units, a 61% YoY increase over 4,390 in August 2024. While it retained leadership, its market share slipped to 40.98% (down from 64.68% a year ago).
Key drivers remain the Nexon EV, Tiago EV, and Harrier EV, but growing competition is chipping away at Tata’s dominance.
MG Motor India delivered 4,759 units, up a stunning 231% YoY.
Models like the ZS EV, Comet, Windsor, and M9 MPV helped MG secure 27.51% market share, closing the gap with Tata and cementing its position as the No. 2 brand.
Its 20.20% share makes Mahindra the fastest-growing player, with strong demand for the XUV400, BE 6, and XEV 9e SUVs.
The Creta EV and Ioniq 5 are boosting volumes, giving Hyundai a 3.37% share and solidifying its presence in the e-SUV segment.
BYD registered 447 units, up 97% YoY. With a 2.58% share, BYD continues to hold ground in the premium mid-size EV category, led by the Atto 3, e6, and Seal EV.
Kia was the surprise performer of August, selling 441 units, up a massive 2105% YoY (from just 20 units last year).
With a 2.54% share, Kia has emerged as a serious new challenger, driven by rising demand for the EV6 and EV9 SUVs.
BMW led the luxury EV market with 362 units, recording a 410% YoY growth.
Its premium models like the iX, i4, and i7 are finding increasing acceptance among affluent Indian buyers.
Mercedes-Benz sold 77 units, a 45% YoY rise.
Its EQB, EQE, and EQS sedans continue to perform steadily, helping it maintain a 0.44% market share in August 2025.
PCA Auto India (Citroën) struggled, selling just 20 units, down 88% YoY from 162 in August 2024.
Despite the ëC3 hatchback, sales have slumped sharply, pushing Citroën out of serious competition.
Volvo closed the top 10 with 16 units, down 52% YoY.
The XC40 Recharge and C40 Recharge continue to appeal to niche buyers, but overall volumes remain limited.
BMW India led the luxury EV race with 362 units, up 410% YoY.
Mercedes-Benz followed with 77 units, while Volvo Auto India sold 16 units, down from 33 units the previous year.
Audi, Porsche, and JLR remained in the low double digits.
The luxury EV space remains steady at around 3% of the overall E4W market.
August 2025 was another milestone month, as India’s electric car segment scaled new highs with 17,298 units sold.
Tata Motors retained its crown, but its dominance is slipping, with MG and Mahindra rapidly catching up.
Together, MG and Mahindra now command nearly 48% of the market, compared to just 27% a year ago. Tata, while still strong, is down from over 64% market share to 41%.
As new EV launches from Kia, Hyundai, and Mahindra gain traction, the Indian electric car space is set for even fiercer competition in the coming months.
Disclaimer:
The sales data presented in this article is sourced from the Vahan Dashboard (Government of India) and publicly available industry reports. Figures may vary slightly due to reporting delays, state-wise registration gaps, or data revisions.
This post was last modified on September 2, 2025 11:32 am
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