Ather Energy, one of India’s leading electric two-wheeler manufacturers, has achieved its highest-ever monthly sales in August 2025, delivering 17,856 scooters. According to Vahan data, this marks a 9% growth over July’s 16,394 units, pushing the company’s total sales for the calendar year to an impressive 1,16,046 units.
Despite fluctuations earlier in 2025, Ather has maintained steady growth since June, registering double-digit increases in sales.
The brand continues to strengthen its position in India’s highly competitive EV market, where consumer demand is steadily shifting towards sustainable and tech-driven mobility solutions.
Ather Energy’s diverse scooter lineup is tailored to different rider needs—from entry-level commuters to family users—with pricing generally ranging from ₹1.15 lakh to ₹1.84 lakh:
| Model | Description | Ex-Showroom Price Range (India) |
|---|---|---|
| Ather 450S | Entry-level, sporty, feature-rich, practical choice. | ₹84,000 – ₹1.48 lakh |
| Ather 450X | Mid-range, performance-driven with a smart TFT display. | ₹1.47 lakh – ₹1.80 lakh |
| Ather 450 Apex | Premium edition with enhanced design, top-end spec. | Around ₹1.84 lakh |
| Ather Rizta | Family-focused model—spacious, comfortable, value-oriented. | ₹1.15 lakh – ₹1.55 lakh |
This blend of models enables Ather to serve a broad spectrum—from keen riders and performance seekers, to families looking for practicality and comfort—further expanding its reach in the Indian EV market.
In August, Ather hosted its Community Day 2025, showcasing major innovations:
EL Platform: A new scalable vehicle architecture designed to cut production time by 15%, support modular batteries (2–5 kWh), and enhance cost efficiency.
AtherStack 7.0: The latest software upgrade with AI-based assistance, Crash & Pothole Alerts, ParkSafe™, LockSafe™, and voice interaction.
EL01 Concept Scooter: A family-focused prototype with large boot space, built-in onboard charging, and modern styling.
Redux Concept Scooter: A futuristic performance-oriented model, highlighting bold design language, sporty stance, and next-gen features that preview Ather’s vision for premium EVs.
These announcements underscore Ather’s strategy to integrate hardware innovation with software-driven intelligence, aiming to deliver greater value to riders.
Following these launches, Ather’s stock surged 5% to a 52-week high, reflecting investor confidence in its growth trajectory.
Industry analysts believe that the company’s strong sales, expanding infrastructure, and innovative product roadmap position it well to compete with rivals like Ola Electric and TVS in the coming months.
With record sales in August and a strong pipeline of innovations, Ather Energy is clearly accelerating its journey as a frontrunner in India’s EV revolution.
The brand’s focus on technology, customer experience, and sustainable growth is helping it capture market share while setting new benchmarks for the electric two-wheeler industry.
This post was last modified on September 1, 2025 12:31 pm
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