BMW CE 02 Electric Bike
On 8th July 2023, the brand-new BWM CE 02, a compact and light electric bike was presented by BMW Motorrad on its MetaRide, a virtual reality experience that allows motorcycle enthusiasts to immerse themselves.
The German automaker BMW’s motorcycle division and brand, BMW Motorrad, has been making motorcycles for BMW since 1923. The current director of BMW Motorrad is Markus Schramm.
Markus Schramm, who was also present at the launch of the BMW CE 02 electric bike, stated that the BMW CE 02 will turn out to be a revolution in urban and electric mobility as well as key to long-term and sustainable success.
BWM MetaRide
As time goes on, marketing strategies changed as well, therefore BMW introduced the CE 02 electric bike in their own metaverse, MetaRide, in a novel and fresh way.
Speaking of BWM MetaRide, users may ride and explore the new BMW CE 02 using avatars. This virtual reality experience looks like the emergence of new-age technology and is intended to allow consumers to thoroughly evaluate any products in detail before actually purchasing them.
Moreover, BMW MetaRide will provide a virtual environment that closely resembles the actual world as well as a gathering spot for fans and the BMW Motorrad brand. Users can participate in a variety of entertaining activities, including playing virtual basketball, gathering tokens, and even earning fashionable jackets for their avatars.
In a very forward-thinking and modern step, BMW Motorrad intends to expand the platform to incorporate additional items in the future, giving motorcycle enthusiasts a holistic digital experience.
Variants and Package
The BMW CE 02 comes in two different variants, and each one has a variable peak power output, which also results in a difference between the top speed of both variants as well.
Both BMW CE 02 variants are offered in two distinct packages called the basic and Highline packages. The color pattern for both bases and Highline is the same, primarily using cosmic black.
While the Highline package displays petrol-colored highlights together with a triple-color seat and a golden fork, it provides the rider with an individual touch. The basic package, which is entirely monochrome colors and technological aspects, allows the rider to stand out while matching every appearance.
Designs and Looks
BMW CE 02 is entering a brand-new market niche known as the eParkourer, a phrase that BMW coined. The goal of eParkourer was to pioneer urban mobility—or perhaps mobility combined with fashion, athletics, and the arts.
The BMW CE 02 is built in a unique and cool way to provide a quick electric bike that satisfies user needs for daily travel in urban areas, and it also gives riders the option to select either a completely relaxed or the most body-dynamic sitting posture and leg position.
The designers made an effort to keep this electric bike’s design as straightforward and as simple as they could while simultaneously stripping it down to its bare elements, giving it a distinctive and distinct appearance.
The disc wheels, upright handlebars, and the spacious, clearly-designed surface are the key elements. These features also allow for user customization of their own unique bike.
In essence, the BMW CE 02 is made to be as easy to use for riders as possible and not to present any difficulties in terms of size, weight, or ergonomics, which is why every component is made in an extremely compact manner.
Regarding the aesthetics and appeal of the BMW CE 02, its body design is distinctive and has granite as well as a gloss and matt finish. Additionally, Gray metallic matte paint is used that acts as a contrast color.
Pricing
The BMW CE 02 has a starting price of 8,500 euros in Germany, while it’s not available in many other nations. The final price of the BMW CE 02 will fluctuate slightly from this because it will also depend on what variant and package you choose in addition to a number of mandatory fees.
Specifications
Peak Power | 4 kW | 11 kW |
Top speed | 45 km/h | 95 km/h |
Range | 45 km | 95 km |
Acceleration (0-50 km/h) | 3 seconds | 3 seconds |
Riding modes | Flow, Serve | Flow, Serve |
Riding modes in Highline package | Flow, Serve, and Flash | Flow, Serve, and Flash |
The special thing about BMW CE 02 is that it can be charged at a simple household socket and can be linked to your phone via its own app, making all necessary data shared via their app.
Additionally, the CE 02 has a 3,5″ tiny TFT display that is situated in the middle of the handlebars to allow riders to readily examine the dashboard without being distracted.
Additionally, the CE 02 has an optional smart baggage feature that comes with a tiny bag to store small items while traveling. This feature can be modified to the side or top of the electric bike, depending on which area suits you.
Conclusion
Although BMW claims that it could lead to a revolution in urban and electric mobility, it is still too early to make any judgments. A lot will depend on user feedback and experience, even though the performance and specification they claimed looked good.
Read More:- BMW i5 Electric Sedan Teased for First Time, will be Launched in 2024