Hero MotoCorp to Expand

Vida

Electric Two-Wheeler Lineup with New Launches by FY25

Hero MotoCorp is set to broaden its electric two-wheeler portfolio under the Vida sub-brand. The renowned two-wheeler manufacturer has announced plans to launch a new electric vehicle (EV) in the first half of the current financial year.

Swadesh Srivastava, Chief Business Officer – Emerging Mobility BU at Hero MotoCorp, confirmed the company’s intention to expand its electric offerings by FY25, as reported by PTI.

"We're expanding into the mid and mass segments this fiscal year," said Srivastava, revealing the plan. With new product launches, the company will compete in premium, mid-range, and mass markets.

"We're expanding into the mid and mass segments this fiscal year," said Srivastava, revealing the plan. With new product launches, the company will compete in premium, mid-range, and mass markets.

Expanding VIDA’s Reach

The company has partnered with Ather Energy to create an interoperable EV charging network. This collaboration provides customers access to over 2,000 charging points across 200 cities.

Expanding VIDA’s Reach

Hero MotoCorp’s strategic expansion in the electric two-wheeler segment is a response to the intensifying competition and growing consumer demand for EVs. By introducing new models under the Vida sub-brand.

Strategic Expansion Plans

Hero MotoCorp

Vida