Daewoo

Set to Reenter in India with Electric Bicycles

South Korean enterprise Daewoo, known for its earlier presence in India with cars like Cielo and Matiz, is embarking on a strategic return to the country.

The company has partnered with Gurugram-based Kelwon Electronics and Appliances, which has experience and capabilities in manufacturing, marketing, and selling Daewoo products in India.

The huge opportunities in India’s energy and power market, valued at over $100 billion, and the consumer electronics market, represent a $20 billion potential.

YS CHOI

The General Manager of Posco Daewoo South Korea

The Indian government is investing heavily in developing Indian electric 2-wheeler market sectors, and we are the leading manufacturer of batteries and consumer durables products.

Daewoo made its debut in the Indian market in 1995 with the introduction of the Cielo, followed by the Nexia and Matiz models.

WHEN DID DAEWOO FIRST ENTER INDIA?

Daewoo’s partner in India, Kelwon, has initial plans to target the energy and power sector. Their product lineup will encompass automotive batteries for both two-wheelers and four-wheelers, along with solar batteries, inverter batteries, and lubricants.

What are Daewoo’s plans with Kelwon Electronics?