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Virtus Motors
Virtus Motors, an India-based electric vehicle (EV) manufacturer, has made a name for itself in the market by providing sustainable and convenient transportation options for urban commuters and eco-conscious consumers.
Established in 2016, the company aims to create a world where people can travel with ease without harming the environment. This mission and vision align with the current market trends and demands for affordable and eco-friendly transportation solutions.
Products
Virtus Motors offers a wide range of electric vehicles, including electric cycles and utility electric vehicles, that are designed with a focus on performance, efficiency, and durability, making them some of the best in the market. In addition to its electric vehicles, Virtus Motors provides fleet solutions, retail sales, and original equipment manufacturer (OEM) solutions to help businesses and individuals switch to electric vehicles and integrate the company’s electric powertrain technology into their products.
Moreover, Virtus Motors has been instrumental in helping over six OEMs bring EV products to the market. The company’s expertise in electric powertrain technology and its commitment to innovation has helped to electrify India and pave the way for a more sustainable future.
It’s Audience
The brand’s product line includes the Alpha electric cycle, which is equipped with a powerful motor and a long-lasting battery, making it an excellent choice for daily commuting. The company also has a low-cost electric cycle and a high-speed EV 2-wheeler in the pipeline, which will expand its range of products and cater to a wider audience.
What makes Virtus Motors different?
Virtus Motors’ differentiation strategy centers on providing the best in design and performance at an affordable price point. The vehicles are developed post years of research, and are sleek and stylish, while also delivering high-quality performance and efficiency. This approach has enabled the company to carve a niche for itself in the competitive EV market.
Future Plans
In the next 5 years, Virtus Motors aims to expand its reach to the top 20 metros and 50 mini-metros through partner and owned distributors and retail outlets, along with a country-wide service network. The company plans to introduce new utility and state-of-the-art models while keeping affordability and comfort at the core of development. This expansion strategy is expected to consolidate Virtus Motors’ position as a leading manufacturer of electric vehicles in India.
Overseas Market
Virtus Motors, a pioneering EV startup based in India, has made significant strides in the industry by exporting products to the UK, Germany, and Dubai. The company’s innovative approach to sustainable transportation solutions has set it apart from the competition and has propelled it to the forefront of the EV market.
Milestones Achieved
Under the visionary leadership of Tushaar, Virtus Motors has achieved several milestones, including designing and delivering India’s first electric tricycle for the paraplegic with a removable lithium-ion battery pack. This achievement showcases the company’s commitment to inclusivity and providing eco-friendly mobility solutions to all sections of society.
In addition, Virtus Motors has been at the forefront of bike-sharing initiatives in Hyderabad with the company receiving permission to launch its services in the city. This is a testament to the company’s dedication to promoting sustainable transportation options and reducing traffic congestion.
In the fast-paced and competitive world of EVs, Virtus has emerged as a trailblazer, constantly pushing the boundaries of innovation and technology. With its focus on design, performance, and affordability, the company is poised to continue its upward trajectory and make a lasting impact on the global EV market.
Writer’s Note
Virtus Motors’ pioneering spirit and unwavering commitment to sustainability will help it earn a well-deserved reputation as a driving force in the EV industry. I firmly believe that in years to come, the brand will not only boost the EV industry but will also stand as a pioneer of India’s commitment toward SDG goals.
Read More:- Stryder subsidiary of Tata International launched Zeeta Electric Bicycle at 25,559/-
