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Tata Tiago EV Official Partner of IPL
Tata Motors yesterday have officially shaken hands with the Board of Control for Cricket in India (BCCI), where Tiago EV will be the Official Partner for the 2023 edition of the Tata Indian Premier League(IPL). This arrangement will prove to be an eye-opener and an awareness campaign for electric vehicles and also a marketing tool for Tiago EV, which happens to be a premium 5-seater electric hatchback that comes in a price range of 8.49 lakhs -13.64 lakhs.
Go ahead with our IPL story, let me briefly tell you how this partnership will work.
Tata Tiago EV and IPL campaign
Throughout the tournament, the Tiago EV will be displayed at all 12 stadiums. The brand will use the Tata IPL platform to connect with the nation through various engaging activities. One such initiative is the ‘100 reasons to go.ev with Tiago ev‘ campaign, developed by FCB Ulka(Mumbai-based advertising company).
This campaign directly connects with the customers, focusing on consumers’ top mental barriers towards EV adoption and addressing them through relatable instances. This campaign seeks to debunk common EV myths and position the Tiago EV as a simple and easy switch to superior mobility.
Tata Motors’ Alliance with IPL
Tata Motors has been an active partner with IPL since 2018 and they have showcased various homegrown automobiles like Nexon, Harrier, Altroz, Safari, and Punch. This is the first time Tata Motors will be showing an electric vehicle for the first time the logic behind this given by the company is its commitment towards faster adoption of a new era of green mobility in the country.
Words by Top Management
“After 5 consecutive successful runs, we are back with the Tata IPL showcasing our newest EV offering, our premium electric hatch – the Tiago.ev. With this exciting new product, we want to democratize EVs in India. In addition to some exciting engagement activities, we are looking forward to educating the masses on EVs at large and bust common myths through an integrated ad campaign. This association with India’s biggest media property will help us highlight the importance of EVs, not only in urban India but in smaller towns as well. We wish to drive tremendous value from this partnership and fast forward the ongoing revolution towards the future of mobility by encouraging rapid adoption of EVs in India.” said Mr. Vivek Srivatsa Head of Marketing, Sales and Service Strategy, Tata Passenger Electric Mobility Ltd.
Tata Tiago EV and Rewards for Players at IPL
The matches will also feature the coveted Tiago EV Electric Striker Award, where the player with the highest strike rate of the match will receive a cash prize of INR 1,00,000 and the trophy. The Tiago EV Electric Striker of the Season will also have the opportunity to drive home a brand new Tata Tiago EV.
Tata Motors Green Drive Outside IPL
Not just this but Tata Motors will also contribute by enhancing the biodiversity of Coffee Plantations in Karnataka by planting saplings every time the ball hits the Tiago EV car on display. For this, they have raised a fund and will donate INR 5,00,000.
Tata Motors Plans for Early Adoption Customers
As a token of appreciation for their continued trust in the brand, Tata Motors will reward early adopters of EVs by offering them tickets to select matches. Tata EV owners will also have the chance to engage in on-ground activities, and a few lucky owners will have the once-in-a-lifetime opportunity of presenting awards to some of the world’s finest cricketers.
Tata Motors’ partnership with the Tata IPL is an excellent opportunity to showcase its latest EV innovation and promote its commitment to sustainability. The Tiago EV Electric Striker Award and the ‘100 reasons to go.ev with Tiago.ev‘ campaign is expected to increase awareness and engagement and promote EV adoption. The company’s efforts to enhance biodiversity through the donation initiative add a commendable aspect to this collaboration.