The Simple One electric scooter was launched with much fanfare by its parent company in August’21 with faster acceleration and lesser range than the top competitors. It promised to be a game-changer in the Indian market. The response was overwhelming, and the scooter was booked by eager customers within days of its launch.
However, things went south since the company couldn’t fulfill its promise to deliver the scooters on time. Thus it is the fourth time in a rowthat the delivery promise was left unpromised by the company.
Recently the founder of Simple Energy tweeted about the battery and its related range anxiety issues. However, they didn’t comment or mention the delivery dates of the Simple One scooter. So this seems to be a bit misty since the company’s Twitter handle wasn’t active for three months. Let’s try to find out what the founder was trying to hint?
With this article, we’ll tell you what are the reasons for the delays in the deliveries and how is the company combating the uncertainty.
Battery Approval from the Govt.
Yes, you read it right, the company has recently transitioned from LFP batteries (Iron+Phospate) to NMC (Maganese+Nickel+Cobalt) batteries that require new government approval. They even hinted that the new battery will be much safer since all the standard norms listed by the government will be added. This can even lead to price hikes.
The confusion surrounding the date of the Simple One event has only added to the customers’ anxiety. The company is expected to have produced only a small number of units so far, and the battery pouring is still pending, making it impossible to provide a delivery date.
Reactions from the Customers
Many customers have given up on waiting and are canceling their deliveries, opting for other brands such as Ola, Ather, and TVS. It is a severe blow to the company, and it is losing out on its loyal customers. Since the launch, the company has received 1,00,000+ bookings and the consent delays are leading to a bad brand name.
It is heartbreaking to see the customers who believed in the product and booked it with so much hope being let down repeatedly by the company. The company owes it to its customers to be transparent and provide regular updates about the progress of the product.
Simple One scooter delivery Updates
The company will come up with a new date within a week, which means by the end of April. This announcement can be held by an expected event that the company may organize. However, there is no conformity by the company.
This is the most crucial part of the article and according to estimates, we can say that the deliveries will either roll out by July last week off or August First week. If they are planning to start the delivery, it will happen in small batches, not on a mass scale.
What’s more surprising is that company is promising its customers a refund of the booking amount within 24 hours.
Saying anything will complete assertion is impossible. The most we can do is wait for an official statement from the company or the event that is expected to happen.
I believe that the company should be transparent with the customers because this has a huge impact which leads to a lack of mistrust among the masses for new ventures. However, we cannot blame the company for the delays since the government approvals are a completely new story. I would request the customer to wait a little long since “Sweet are the fruits of adversity.”