Launched as part of the #SavingsWalaScooter campaign, this initiative coincides with Ola’s ambitious target of expanding its sales and service outlets to 4,000 by December 25, 2024.
The Sona Edition stands apart as a testament to creativity and exclusivity in the electric scooter market.
Ola S1 Pro Sona (Gold Edition) A Giveaway
Featuring custom finishes, unique color schemes, and a bespoke skin on the Move OS interface, the Sona Edition promises an elevated user experience for lucky winners.
Participants of the contest can enter by creating Instagram reels with the S1 Pro or capturing moments outside Ola Stores while tagging the brand on social media platforms.
Those interested in owning the Ola S1 Pro Sona Edition can visit their nearest service center to participate in the contest. By completing the process and scratching a card, lucky winners stand a chance to win this exclusive scooter.
The new model has been introduced uniquely, as part of a giveaway contest.
Design Innovations in the Sona Edition
Subtle gold accents are visible on the ORVM stalks, handlebar cowl, front fender, and other body panels. Additionally, the alloy wheels boast a bold gold finish, while the Nappa leather seat features intricate gold stitching, further enhancing its premium appeal.
Ola S1 Pro Sona Price and Specifications
The specifications for the special edition of the Ola S1 Pro remain the same as the Original S1 Pro scooter. Some unique features have been introduced, aiming to make the ride experience more enjoyable than before. The price of Ola S1 Pro starts at Rs 1,28,999 (ex-showroom) in India. But the price of the special edition Ola S1 Pro Sona (Gold Edition) has not been revealed by the company yet, the company is giving it away for free, so if you win you can get it for free.
Here are the specifications and the features:
| Specifications | Details |
|---|---|
| Range | 195 km |
| Top Speed | 120 km/h |
| Peak Power | 11 kW |
| Acceleration | 0–40 km/h in 2.6 s |
The Ola S1 Pro Sona Edition introduces a touch of luxury with its exclusive features. It comes with a gold-themed user interface that transforms the dashboard into a visually striking golden display. Riders can seamlessly manage their scooter directly through the Ola App, enhanced with elegant gold accents.
The special “Sona Mood” setting elevates the riding experience with a golden-themed dashboard interface.
Adding to its uniqueness, the Sona Edition offers Custom Chimes, bringing a golden flair to every scooter interaction, ensuring a premium and personalized experience.
Contest and Social Media Buzz
The #OlaSonaContest has not only sparked enthusiasm among participants but also served as a powerful tool for repairing Ola Electric’s image amidst controversies. By encouraging users to showcase their interactions with Ola’s flagship products, the brand is making attempts to attract positive user-generated content to counter recent criticisms.
The campaign has already garnered significant attention online, reflecting Ola’s ability to adapt and engage with its customer base effectively.
Strengthening Network and Services
As part of its broader growth strategy, Ola Electric is focused on expanding its retail and service network to 4,000 touchpoints nationwide by the end of 2024. This commitment aligns with the company’s goal of making EV ownership more convenient and accessible for consumers across India.
The Sona Edition launch and related campaigns also signal Ola’s intent to maintain its leadership position in the industry through innovation and enhanced customer engagement.
Final Thoughts
The electric scooter market in India is becoming increasingly competitive, with brands like Bajaj launching the Chetak 35 Series and Hero introducing the Vida V2 range.
Honda has also showcased its upcoming Activa e and QC1 models.
Instead of unveiling new scooters this festive season, Ola Electric has chosen to focus on improving its flagship S1 Pro range. This approach comes at a time when competitors like TVS and Bajaj are steadily closing the sales gap, challenging Ola’s leadership. It will be interesting to see if this strategy helps Ola reclaim its top position in the market.
