We are back again with a new story of a star brand that is re-born into the electric market and this article is dedicated to one such company’s story and their new electric products that will be launched in the market.
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LML Background
This is the story of LML which is a truly global-Indian brand has its roots engraved in the automotive industry that has led the EV industry’s evolution over the past years.
SG Group, headed by Dr. Yogesh Bhatia, has taken over the Indian mobility brand, LML which is based in Gurugram, Haryana. This renowned automotive enterprise is set to debut in the EV industry with the relaunch of LML. Incorporated in 1972, LML (formerly Lohia Machinery Ltd) has been widely known and acknowledged for its innovation, world-class engineering, and unique range of two-wheeler products.
Mission, vision, and values
The brand has established an emotional connection with millions of people since its inception, and the product concepts are not just cutting-edge but also emotionally driven. Beyond that, LML has consistently met international safety standards for its vehicles and will continue to do so for its up-and-coming models.
With a clear focus on strengthening urban mobility, LML is ready to usher in a new era of design, safety, and ride experience to redefine the electric two-wheeler space globally.
LML’s future plans?
Under the theme of “Reimagining the Legend,” LML unveiled three brand-new concepts for its most highly anticipated products, the Star (e-Scooter), Moonshot (e-Hyperbike), and Orion (e-Bike). For its current models, LML ensures safety standards.
LML’s Star (e-Scooter) details and specifications
LML’s Star (e-Scooter) is a novel concept that comes with a theme of “Reborn” and “Re-Loved.” This e-Scooter comes to life, with a timeless classic icon and never ceases to amaze riders. The E2W offers a unique experience that is deeply rooted in the past but entirely aimed toward the future.
LML Star specifications, which establish the product as exceptional in the EV industry are a PhotoSensitive Headlamp, Interactive Display, Integrated DRLs, Removable Batteries, Smart Dashboards, Ambient light, Reverse mode (park assist), Tyre pressure monitoring system. Star will be launched by LML in FY23.
LML Set To Enter in EV Segment Future Roadmap In E-Mobility
- By FY24–25, LML plans to roll out a network of 100 dealerships to further accelerate toward a more sustainable future for e-mobility.
- The brand is set to sell overseas their all-new electric two-wheeler avatars. They are ready for launch in 2023, and the first two products will be launched in India.
- The latest product, the Star, features a class-leading range and cutting-edge technology.
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