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Hero Vida Price Drop
The electric two-wheeler industry faced a setback in April 2023, but Hero Vida Electric Scooter’s price cut may help stimulate demand in the segment. The launch of budget-friendly base-spec models by leading electric scooter manufacturers, including Ather and Ola Electric, reflects the need to tap into the mass market and encourage the adoption of electric mobility. With a starting price of under Rs 1 lakh, these models could help shift consumer perceptions and drive sales.
Price Cut in Vida V1 Plus, and V1 Pro
- Hero MotoCorp has joined the bandwagon of electric scooter manufacturers that are launching budget-friendly models. The company has reduced the prices of its Vida V1 Plus and V1 Pro models by Rs 25,000 and Rs 20,000, respectively, in a bid to attract more buyers. Additionally, the prices of the Vida scooters will be further lowered at locations that offer state subsidies.
- With the objective of making electric scooters more accessible to consumers, Hero MotoCorp has implemented a new pricing policy for its Vida V1 Plus and V1 Pro models. The previous prices of Rs 1.45 lakh and Rs 1.59 lakh, respectively, have been revised, and the effective prices now stand at Rs 1,19,900 and Rs 1,39,900, including the FAME II subsidy and a portable charger. The company hopes that the new prices will drive the demand for electric scooters and promote a more sustainable mode of transportation.
Hero Vida Presence Increases Across the Nation
Hero MotoCorp is set to embark on an ambitious expansion plan for its Vida electric scooters in India. Currently available in Bengaluru, Delhi, and Jaipur, the company is targeting eight new cities for expansion, including Pune, Ahmedabad, Nagpur, Nasik, Hyderabad, Chennai, Calicut, and Kochi. By the end of 2023, Hero MotoCorp aims to have Vida available in 100 cities across India, leveraging its extensive network of dealerships. The expansion plan is expected to boost the sales of Vida electric scooters in the country.
Charging Infrastructure Expand
Expanding the charging infrastructure is crucial for the wider adoption of electric vehicles, and Hero MotoCorp is well aware of it. The company has already installed around 300 charging stations in Bengaluru, Delhi, and Jaipur, and is planning to set up more in the new cities where Vida will be available. The charging stations will be located in prominent areas for easy access to users. It’s worth noting that Vida’s fast charging network offers a 1.2 km per minute recharge rate, which makes it a convenient option for users on the go.
It’s true that the earlier high pricing of Vida scooters may have limited their sales compared to other electric scooters in the market. However, with the recent price cuts and plans to expand availability across 100+ cities, it is expected that Vida’s sales will increase. Another advantage of Vida scooters is that they come with removable batteries, which makes charging more convenient for users. They can easily remove the battery and take it to their home or office for charging, instead of having to wait for a charging station to become available. This feature may also help to alleviate range anxiety among potential customers.