Tesla Cybertruck, one of the most anticipated trucks on the market due to its marketing that has been ongoing for the past 10 years, is yet to start to be launched by Tesla.
Due to its apparent futuristic and ludicrous body style, the Tesla Cybertruck generated an enormous buzz in the market when compared to any other Tesla vehicle. We can sense the enthusiasm among EV aficionados.
Additionally with Musk, the owner of Tesla, constantly promoting his company on a global scale, we can assume that this might lead to a revolution in the electric vehicle industry.
One of the main reasons why this electric automobile created such a stir in the market even before it was released was Elon Musk, who is already an international sensation, one of the few billionaires, and a brand unto himself.
The constant presence in the media and the promotion of his brands helped him build his own brand and face value, which he later utilized to advertise his Tesla automobiles. He also employed the Tesla Cybertruck as part of this marketing strategy.
With the aim of continual amplification, Tesla Cybertruck has been promoted via social media, expos, and music videos. Every test that Tesla does is continuously displayed on their social media pages to demonstrate to the public just how strong and competent this electric truck is.
For instance, you can see from this Tesla Twitter post how well and powerfully the Tesla Cybertruck can get through snow and winter conditions. They have also shown tests for different types of terrain.
Design and Look
The external shell of the Cybertruck is designed for maximum durability and passenger safety. Starting with a virtually impenetrable exoskeleton, every component, from the structural skin made of Ultra-Hard 30X Cold-Rolled Stainless Steel to the Tesla armor glass, is engineered for exceptional strength and endurance.
Tesla claims that the Ultra-hard 30X Cold-rolled Stainless Steel used in its body is the greatest quality of steel now available in the world; if a greater quality of steel had been available, they would have used it.
Speaking of its flexible interior, the Tesla Cybertruck includes six comfortable seats and additional storage underneath the second-row seats, according to the company’s website.
Path of Cybertruck
2013 – Musk desired to create a vehicle with self-leveling suspension. He also projected that it would take 4-5 years to finish.
2016 – Musk outlined his plans for a novel type of consumer pickup vehicle and recommended building a van and a pickup truck on the same chassis.
2017 – To provide a “game-changing” feature, the size was predicted to be at least that of a Ford F-150.
A photograph of a “pickup truck that can carry a pickup truck” was shown in November 2017. Background materials have been created for over five years.
2018 – Musk anticipated a prototype to be ready to show in 2019.
2019 – Elon Musk released a teaser image of a vehicle with a cyberpunk or Blade Runner aesthetic after the Tesla Model Y introduction, with the shape suggesting a future armored people carrier.
Late in December 2019, artist Travis Scott’s “Gang Gang” music video featured both the Tesla Cyberquad and Cybertruck for the first time.
Additionally, Musk discussed extending the Cybertruck’s dynamic air suspension travel for improved off-road performance.
The vehicle’s towing capability was said to be equal to or more than that of a Ford F-150 in mid-2019. Musk mentioned the possibility of an amphibious vehicle design idea in June 2019 that was partially inspired by Wet Nellie, the underwater automobile from the movie The Spy Who Loved Me.
Musk said in late July 2019 that the Cybertruck’s last finishing touches are yet to be added, predicting its late 2019 reveal. The debut was then planned for November 21, 2019, at the Tesla Design Studio, which is located near SpaceX’s corporate offices in Los Angeles.
The vehicle was introduced with the “Cybertruck” graffiti-themed emblem, and at the same time, a new trademark application was submitted using the graffiti logo.
On November 21, 2019, the Tesla Cybertruck was presented at the Tesla Design Studio in Los Angeles. Tesla stated that the “Armour Glass” windows of the Cybertruck were practically impenetrable during the presentation, however, two glasses were broken when Franz von Holzhausen hurled a metal ball at each of them.
Musk joked, “The ball didn’t get it through” and “We’ll correct it in post. Later, he said that the windows were shattered as a result of the door being struck by a sledgehammer during a previous demonstration, which caused the glass’ foundation to break.
2020 – Cybertruck was selected as the “Concept Car of the Year” for 2019 by Automobile Magazine.
To inform people that a huge product is about to hit the market, a lot of marketing and significant manufacturing might be seen occurring in 2019.
Talking about the breaking of the armored glass at the unveiling event, some online critics claim that the cracking of the armored glass during the unveiling ceremony was another marketing gimmick planned by Musk to promote the Tesla Cybertruck.
Tesla Cybertruck is expected to have a starting price of $39,000, however, this could vary when it is released. Additionally, Tesla offers preorders for the Tesla Cybertruck on its website for $100. If you preorder the Tesla Cybertruck, Tesla will give you priority for configuration once it is released.
The Tesla Cybertruck’s disclosed specifications are described here, but its real performance and precise specifications will only be determined once it is released.
|Towing capacity||7500 pounds|
|Kerb weight||5000 pounds|
|Seating capacity||6 persons|
Multi Utility Features
Cybertruck is adjustable to your demands, from tough to sophisticated. A flexible utilitarian design that includes onboard electricity and pressurized air will let you be ready for any situation.
A cutting-edge 17″ touchscreen with a completely new customized user interface is included with the Tesla Cybertruck.
Additionally, Cybertruck is touted as being the most potent product Tesla has ever created, with a payload capability of up to 3,500 pounds and adjustable air suspension. It was also designed with 100 cubic feet of outside, lockable storage, including a magic tonneau cover that is sturdy enough to stand on.
With the performance Tesla has promised for the Tesla Cybertruck and at that pricing point, either Tesla Cybertruck will revolutionize the market for Electric Pickup Trucks for consumers worldwide or it will be a complete flop.
Well, it will be fascinating to see whether Tesla can prove the claims it made on the Tesla Cybertruck during its expos and other events.