The Eletra is the first of the very exciting, all-electric lifestyle model coming from the Lotus Group.
Lotus is on a journey of global growth called Vision 80. It is ready to launch its all-new all-electric hyper SUV; it is bold, progressive, and exotic. As Peter Horbury said in one of his interviews; ” It takes the iconic sports car DNA and evolves it for a new generation of Lotus Customers.”
The Electra is a true Lotus with its design being ideated from the older models like the Lotus Evija and Lotus Emira. The Executive Vice President of Design, Peter Horbury said “All our cars have a lotus badge, but frankly we do not need it, one should be able to see it as a Lotus, that’s what we call Lotus DNA.”
The Design; the Lotus DNA 
The Lotus DNA has grown over the years but there is a constant red thread;
- Low front, the rise over the front wheel, the dip down through the cabin area, and then back over the rear wheel.
- The space to recreate the mid-engine look, moving the windscreen forward so it perfectly fits between the wheels.
- Lotus has tried to scrape the excess weight away, but the absence of the mid-engine has led to a reduction in weight.
- To minimize the internal cabling the charging point is induced in the front for an easy supply of energy where it is needed.
The Interior and Technical aspects of Eletre 
It is a momentous point in the history of the Lotus cars as described by Matt Windle, Group Vice President and Managing Director of Lotus Group. The all-new Eletre is a tech-heavy electric SUV; it is a new model with the soul of a lotus and the viability of an SUV.
The attention-grabbing touchscreen is a 15.1-inch landscape-oriented display, which folds flat when not in use.
Electra audio system is one of the most powerful audio-system ever put into a production car, there is a collaboration between KEF Hifi and Dolby Atmos promising its customers an emotionally enveloping sound experience.
Electra has a new platform created by the Lotus Group, it is called the Electric Premium Architecture. It is a skateboard style, which allows the car to adapt to several car sizes, battery sizes, different driving techniques, motors, and components. 
The Electric SUV will have a battery capacity of 100kWh and power upwards of 600hp. The maximum range of this hyper-brain and the hyper-intelligent machine is said to be 600km. the full recharge of the machine is available in 18 minutes using a 350kw charger.
The dashboard is divided into two parts and impersonates the design of a split spoiler just like one in a race car. Running through the dashboard is beaming light that communicates with the passengers and driver for example during incoming calls. Additionally, there is a three-screen, known as the “The Ribbon Technology”. Key vehicle information is shown on a 30mm strip on either side of the dashboard in place of a typical instrument cluster. The dashboard also consists of an infotainment screen. 
Although the whole car is controlled digitally and has voice controls, there are some functions that require analog dials such as heating. There is an automated option that controls the brightness of the mirror, there is a camera in the dashboard which senses where the driver is looking and adjusts the brightness of the mirror to avoid any unnecessary distraction.
With the exception of China, where it will only be available with a four-seat configuration, the SUV will have a five-seat bench arrangement with a split, folding back bench. The all-new SUV will be manufactured in Wuhan, China.
The Lotus Group looks forward to this transition mostly to gain a sort of global relevance in changing times.
