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In a strategic move to boost sales and marketing, Ather Energy has slashed the price of the Ather 450S.  Ather 450 S now starts at ₹1,09,999,  now available with a generous ₹20,000 drop.  This move not only makes 450S a cost-effective choice but also makes Ather’s electric scooters an attractive option for a wider audience. 

 The base variant of the Ather 450S now comes with a reduced price tag of Rs 1.09 lakh (ex-showroom, Bengaluru). Simultaneously, the more enhanced Pro Pack variant is now available at Rs 1.19 lakh (ex-showroom, Bengaluru). Notably, the base variant sees a Rs 20,000 price reduction, while the Pro Pack variant enjoys a substantial Rs 25,000 price drop. In Delhi the reduced price of Ather 450 would be an astonishingly low INR 97,500. 

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